Contact: Beth Fisher, Regis McKenna Inc. (415) 354-4436
Coleen Lim, MacroMind Inc. (415) 442-0200
MACROMIND EXPANDS ITS
AUTHORIZED TRAINER AND DEVELOPER PROGRAMS
SAN FRANCISCO--January 8, 1990--MacroMind® Inc., the leading vendor of multimedia software, announced today that the company will expand its multimedia seminars to include a Midwest training site. The MacroMind Multimedia Seminars, which consist of two two-day workshops, will now be held each month in Chicago, as well as in San Francisco and New York, from February 1990 through June 1990.
"We had such an overwhelming response to our initial series of multimedia training seminars that we are broadening the seminars to fulfill the tremendous demand we have received from all over the country," said Devorah Canter, MacroMind's Director of Customer Relations and Developer Programs. "To support our program, we have also created a directory and referral system that puts companies seeking multimedia training or production assistance in contact with our new base of Authorized MacroMind Trainers and Developers."
The first two days of each seminar are devoted to the "Train the Trainer" workshop, which is designed for software instructors who wish to become Authorized MacroMind Trainers. Attendees develop the necessary skills to teach beginning and advanced courses in MacroMind Director,® an enhanced version of the well known VideoWorks II program. Past attendees include independent consultants and trainers from large corporations and training companies.
"The knowledge I gained and the skills I developed at the MacroMind 'Train the Trainer' workshop are invaluable," said Susan Dunn, a trainer with Visual Sound Corporation, a dealer that provides corporate training. "The MacroMind Authorized Training Materials are superb and provide an excellent guideline for conducting my own training classes."
The "Interactive Multimedia" workshop, held on the third and fourth day of each seminar, is designed for multimedia designers who wish to become Authorized MacroMind Developers. Attendees develop the skills necessary to create interactive applications with MacroMind's newest product, MacroMind Director Interactive,™ which
is designed for multimedia developers/producers who wish to add interactive elements and video to their productions. Past attendees include individuals from corporate communications and creative services departments, as well as independent design firms.
"MacroMind Director Interactive is an incredible new communication tool," said workshop attendee Mark Mintz, the MIS director of animation and the CBT Technology advisor at Maritz Communications West, an advertising and communications firm. "We are taking the lead in interactive multimedia communication and will be using this technology as a marketing tool for our corporate clients."
The schedule for the second series of multimedia seminars is as follows:
SAN FRANCISCO NEW YORK CHICAGO
February 6-9 February 13-16 February 20-23
March 13-16 March 13-16 March 13-16
April 17-20 April 17-20 April 24-27
May 7-10 May 22-25 May 15-18
June 25-28 June 26-29 June 12-15
Each two-day workshop costs $600. Please contact MacroMind for registration information and further details at 415-442-0200 ext. 225.
MacroMind, established in 1984, is the premier multimedia software company. MacroMind's product family includes MacroMind Director ($695), MacroMind Director Interactive ($995), MacroMind Accelerator ($195), VideoWorks II ($295), VideoWorks II Accelerator ($195) and VideoWorks II HyperCard Driver ($99.95). Both MacroMind Director and VideoWorks II products are available in retail stores. The company also offers clip sounds and animation sequences available in CD-ROM format ($195) or floppy-disk format ($59.95 per disk).
MacroMind is a privately held company, backed by the Cole Gilburne Fund and Kleiner Perkins Caufield and Byers.
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MacroMind and MacroMind Director are registered trademarks of MacroMind Inc.
MacroMind Director Interactive and VideoWorks are trademarks of MacroMind Inc.
Macintosh and HyperCard are registered trademarks of Apple Computer Inc.
